Project
Case: Platinum Finance B2B client flow system
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How we turned Platinum Finance financial services into a systematic flow of B2B customers through Google Ads and Meta
Platinum Finance is a company that provides accounting, tax and financial support for businesses. The main services include outsourcing of the chief accountant and financial director, tax planning, management and IFRS reporting, accounting restoration and comprehensive company support.
Services provided
Marketing problem
The accounting services market covers various segments, and Platinum Finance works with businesses that value financial control and transparency. Therefore, the goal was to attract not everyone, but companies for whom financial support has real value, and for this purpose a system was built where each channel works at its own stage of decision-making.
Conclusion
We have built a system where Meta generates interest in services, and Google Ads intercepts ready demand at the moment of searching for a solution. Users follow a consistent path from the first contact to the application, and retargeting helps to return an interested audience and improve the quality of calls. Let's review the key steps of this system below.
What they say about us
Client review
14.06.2024
SEO and Google Ads for an online store
Our online store needed a sharp increase in sales, and experts offered a comprehensive solution: site audit, speed optimization, Google Ads settings, promotion on Facebook and Instagram, as well as constant advertising support. In addition, creative banners for social networks were prepared. The only thing I would like is for advertising reports to be sent more often. However, in two months we received a 40% increase in sales, and this is the main indicator of efficiency.
Artyom
Marketing Manager
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