Apple Search Ads (ASA) Campaign Setup

ASA advertising helps you quickly increase your app's visibility and get more installs.

About the service

ASA is a comprehensive approach to increasing organic and paid installs, based on deep analysis of user behavior.

27 %

cost reduction

100 %

relevant traffic

We adjust campaigns, test hypotheses, improve creatives, and increase relevance so that every impression works for results.

Challenges

Challenges we solve

High installation price

We optimize keywords, targeting, and product page to reduce the cost of each installation.

Few relevant users

We conduct audience analysis and launch ads only to those who are most likely to install and use the application.

Low app page conversion

We improve visuals, descriptions, screenshots, and page logic to increase installs.

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What we offer

We analyze competitors, relevance, and behavioral patterns to form the correct semantics.

Full keyword audit

We develop a selection of screenshots, texts, visuals, and structures that influence conversion.

Application page optimization

We create ad groups, targeting, bidding strategies, and segmentation.

Setting up ASA campaigns

We test creatives, keywords, and product pages to improve results.

A/B testing and optimization

We track the cost of installations, traffic quality, and user behavior.

Analytics and reporting

Process

How will we move

#1

Research and analysis

We study the niche, competitors, and current application metrics.

Results:

Semantics Competitors Audience
#2

Product page optimization

We improve screenshots, texts, previews, and structure to increase conversion.

Results:

Screenshots Texts Design
#3

Launching ASA campaigns

We create ad groups, set bids, and include relevant keywords.

Results:

Keys Rates Segments
#4

Testing

We conduct A/B tests and analyze user behavior.

Results:

Tests Creatives Hypotheses
#5

Optimization and scaling

We filter out low-quality traffic, amplify effective queries, and expand the campaign.

Results:

Filtration Keywords Growth
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About services

Advertising that raises your app in search results.

ASA advertising opens up the opportunity to attract the most relevant users and increase app installs without overpaying. We combine deep analytics, keyword optimization and strong visual solutions, reinforcing all this with expertise in #SEO, #Google Ads, #SMM, #UI/UX design, #content management and #testing, so that every impression brings real results.

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Поширені запитання

FAQ

What is ASA advertising in the App Store?

Answer

This is an advertising format within the App Store, when your application is shown to users for relevant key queries in search or in recommendations. Properly configured ASA advertising allows you to get more high-quality installs from those users who are already looking for similar solutions.

How is ASA different from regular advertising?

Answer

ASA ads are displayed directly in the App Store, where the user is already set up to install the app. Unlike external platforms, there are no unnecessary transition steps, which increases conversion and audience quality.

How long does it take to see results?

Answer

The first changes are usually noticeable within the first few weeks: new installs appear, the cost of installs and the quality of traffic change. Full optimization and stabilization of results takes several weeks to months, depending on the niche and budget.

What budget is needed to launch ASA?

Answer

We help you create a starting budget based on your niche, goals, and geo. It's important to have enough testing volume to correctly assess your bid, conversions, and audience quality, and then optimize your spending.

Can I combine ASA with other advertising?

Answer

Yes, ASA works well with external traffic: Google Ads, SMM, influencers, and other channels. We help build a strategy so that all sources reinforce each other, not compete with each other.

What do you analyze before launching a campaign?

Answer

We look at the app page, visuals, descriptions, existing metrics, reviews, competition, and potential semantics. If necessary, we make recommendations for page improvements before ASA starts to increase install conversions.

What is included in your ASA advertising support?

Answer

We take care of analysis, keyword selection, campaign setup, creative testing, regular optimization of bids and queries, as well as detailed reporting with explanations of what exactly influenced the result.

Are changes needed on the application page itself?

Answer

In most cases, yes. Optimizing screenshots, descriptions, previews, and page structure directly impacts install conversions. We provide recommendations that will help you increase installs even without increasing your budget.

Can I work with ASA if the application is new?

Answer

Yes, ASA is great for new apps: You get immediate first installs, analytics data, and the ability to quickly assess which keywords are performing best. This allows you to quickly scale campaigns without long testing periods.

Do you need a big budget for results?

Answer

Large budgets help you collect statistics faster, but the effectiveness of ASA depends not on the amount, but on the right keywords, campaign structure, and optimization. Even with a modest budget, you can achieve stable and high-quality results if you manage your traffic correctly.

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Reviews

our
clients

5.0

More than 321+ reviews rated 5.0 for speed, quality, and price

All reviews

5.0

We ordered comprehensive work from ASA because we wanted to bring the app to the top category. The team conducted keyword research, set up competent advertising, and took on full campaign support. Within a few days, we received a sharp jump in installs, and the cost of installation turned out to be significantly lower than in previous advertising sources. We are satisfied with the cooperation.

Andriy Savchuk

Co-Founder

5.0

Our mobile app had stable traffic, but we wanted to scale it. After launching ASA campaigns, specialists structured key groups, prepared new creatives through lightweight design, and took on testing support. The result was a 40% increase in installs for the same budget.

Olena Gonchar

Marketing Lead

4.0

We hired ASA to find a higher quality audience. The team audited our advertising structure, updated campaigns, tested new keywords, and provided ongoing support. The users we acquire through Apple Search Ads are significantly more likely to stay and pay in the app.

Kateryna S.

Product Manager

5.0

We needed a professional approach to ASA, because independent attempts were not yielding results. The team optimized the campaign structure, added new key queries, updated the visual part through design, and together with support, we received stable install growth with good payback.

Denys Kravchenko

Founder

4.0

We connected ASA to reduce the cost of installation. Specialists set up campaigns, selected relevant keywords, and provided optimization support in the process. After two weeks, the CPI was 1.8 times lower than it was on social networks.

Victoria Lys

Marketer

5.0

We already had ASA campaigns running, but they were performing unevenly. The team did a full audit, updated the structure, reworked the creatives through improved design, and took on optimization support. Thanks to this, we were able to scale budgets without increasing the cost of installation.

Nikita H.

COO

4.0

We needed to enter new markets, and we ordered ASA with localized campaigns. The team competently selected the keys, prepared an adapted page design, and took on the support of the entire process. Installs are growing steadily, and the quality of users is excellent.

Anna Petriv

Mobile Marketing Manager

5.0

We had already run ASA, but we weren't getting the results we wanted. After the team joined, everything changed: they did technical analysis, optimized keyword groups, and provided daily support with adjustments. The cost of installation decreased significantly.

Andriy M.

Project Manager

5.0

We hired ASA because we wanted to increase our app's visibility in the App Store. The team prepared a strategy, updated all ads with high-quality design, and actively tested new approaches during support. Thanks to this, our app began to appear in the top 3 for key queries.

Oksana R.Head of Mobile Division

Head of Mobile Division

5.0

We ordered ASA as an additional channel for our mobile product. The specialists selected keywords, optimized the app page, created an improved design of elements, and provided ongoing support. The result was a steady growth in installs and twice the number of users who were onboarded.

Yevhen Levchenko

Startup owner