ASO Optimization for App Store & Google Play

ASO optimization for the App Store and Google Play helps increase your app's visibility in search and increase the number of organic and paid installs.

About the service

ASO is a strategy that combines analytics, creativity, and experience with mobile apps.

39 %

organic growth

20 +

new keys

We research user requests, competitors, and audience behavior, optimize pages in the App Store and Google Play, and help your app grow steadily.

Challenges

Challenges we solve

Poor app visibility in search

We select relevant keywords and optimize the page so that the app appears more often in search and recommendations.

Low app page conversion

We optimize the visuals, texts, and page structure so that more users click the install button.

The installation is there, but the audience is poor quality

We analyze traffic sources and positioning to attract users who stay in the app and generate revenue.

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What we offer

We check how your app currently looks in the stores: positions, keywords, page, reviews, competitors, and weaknesses.

ASO Audit for App Store and Google Play

We collect relevant keywords for your niche, language, countries, and monetization type to expand your reach and reduce competition where possible.

Formation and updating of the semantic core

We work on the title, subtitles, descriptions, icon, screenshots, preview videos, and structure so that each element works to increase conversions and installs.

App page optimization

We help you build a strategy for receiving positive feedback, responding to negative feedback, and increasing your overall rating to increase user trust in your app.

Working with ratings and reviews

We track the dynamics of positions, traffic, conversions, and user behavior, and make changes to semantics, texts, and visuals so that the results don't fade over time.

Regular analytics and ASO optimization

We coordinate ASO with paid advertising in Google Ads, SMM, and other channels so that traffic from various sources leads users to the most effectively prepared page.

Synchronizing ASO with advertising campaigns

Process

How will we move

#1

Research and data collection

We analyze the niche, competitors, current app positions, keywords, ratings, reviews, and user behavior. At this stage, we develop an understanding of where you are now and where you can grow.

Results:

Semantics Competitors Analytics
#2

Developing an ASO strategy

We are forming a change plan for the App Store and Google Play: priority countries, languages, queries, page blocks we work with first, and goals for installs and positions.

Results:

Strategy Priorities Goals
#3

App page optimization

We update or prepare recommendations for the title, descriptions, screenshots, icons, and visuals so that the page better conveys the value of the app and convinces the user to install it.

Results:

Design Description Screenshots
#4

Implementing semantics and testing

We add and adjust keywords, run tests of different text and visual variations, and see how impressions, clicks, and install conversions change.

Results:

Keywords Tests Hypotheses
#5

Continuous optimization and scaling

We regularly review results, update semantics, visuals, and descriptions, and adapt to changes in store and competitor algorithms so that your app doesn't lose ground and continues to grow.

Results:

Optimization Scaling Position Growth
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About services

ASO, which converts impressions into installs.

ASO optimization for the App Store and Google Play helps you stand out from your competitors, increase organic traffic, and reduce your reliance on expensive advertising campaigns. We combine analytics, a #SEO approach, expertise in #Google Ads, #SMM, #UI/UX design, #content management, and #testing to make your store page not just look pretty, but actually attract installs and retain users.

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Поширені запитання

FAQ

What is ASO optimization?

Answer

ASO optimization is a set of works on the application page in the App Store and Google Play: from keywords, title and descriptions to the icon, screenshots, preview videos and work with ratings and reviews. The goal is to make the application appear more often to the target audience in search and recommendations and better convert page views into installs.

How is ASO different from advertising?

Answer

ASO works with how the app looks and feels inside the store itself, while advertising drives external traffic. An optimized page converts better from both organic and paid traffic. Without ASO, even good advertising can yield poor results because users simply don’t see the value in the page and don’t click “Install.”

How long does it take to see results from ASO?

Answer

The first changes in impressions and conversions are usually noticeable within the first weeks after the implementation of the updates, especially if the market is active. A full assessment of the effect requires several iterations: we look at the dynamics of positions, traffic, installations and user behavior for at least 3-4 weeks. ASO is not a one-time action, but an ongoing process that gives a cumulative effect.

Do we need ASO work if we already have advertising?

Answer

Yes, because advertising only brings the user to the app page - and then everything else is decided by ASO. An optimized page allows you to get more installs from the same advertising budget, reduce CPI and improve the quality of the audience. Without ASO, you can pay for clicks and conversions, but lose users at the final step, where they could be convinced.

Is ASO different for the App Store and Google Play?

Answer

Yes, each page has its own field formats, character restrictions, display logic, and nuances of working with keywords. We take into account the specifics of each platform: page structure, places for semantics, features of previews and visuals, as well as how algorithms rank applications. Thanks to this, the ASO strategy is not universal, but adapted to a specific page.

What data and access are needed to start ASO?

Answer

We need access to App Store Connect and/or Google Play Console, basic analytics (e.g. installs, conversions, retention), and an understanding of your business model and goals: monetization, paid subscriptions, in-app purchases, etc. The more context we have at the start, the more accurately we can prioritize hypotheses and propose changes that will quickly have a tangible effect.

Is working with reviews and ratings included in ASO?

Answer

Yes, we always pay attention to ratings and reviews, because they are one of the key factors of trust and conversion. We can offer mechanics to motivate satisfied users to leave reviews, form an approach to responding to negative reviews, and help reformulate positioning to reduce the number of disappointed installations.

Is it possible to do ASO for a new app without a history?

Answer

Yes, ASO is especially useful for new apps: a well-chosen title, description, screenshots, and keywords allow you to get started immediately in a structured way without losing potential traffic. We help with the launch so that the first users see the clear value of the product and stay with you longer.

Does ASO guarantee ranking in the top?

Answer

No honest contractor can guarantee specific positions, as rankings are influenced by competition, user behavior, advertising budget, algorithm updates, and other factors. But quality ASO significantly increases the chances of growth and allows you to take strong positions for relevant queries, instead of getting lost among competitors.

What is included in your ASO optimization support?

Answer

Support includes analysis of the current state, strategy development, semantic updates, recommendations for texts and visuals, tracking the dynamics of positions and installations, hypothesis testing, and regular optimization. We don't just rewrite the description once — we support the app in its growth process, explain what exactly worked, and build systematic work with the App Store and Google Play.

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Reviews

our
clients

5.0

More than 321+ reviews rated 5.0 for speed, quality, and price

All reviews

5.0

We ordered ASO to increase the visibility of our mobile app. The team conducted a detailed audit, updated texts, screenshots, and prepared an improved page design. Then, they provided full support for changes in the Store. In just two weeks, we received an increase in organic installs of almost 30%.

Margarita Savchuk

Marketing Lead

5.0

We ordered ASO because the app was lagging in search. The specialists selected keywords, prepared a new set of icons and skins through a stylish design, and also conducted detailed monitoring thanks to support. The app's positions increased, and with them, organic installs.

Andrii M.

Product Manager

4.0

After ASO, our Store page started to look fresh and attractive. The team updated the visual part with high-quality design, and the text blocks with key search queries in mind. Thanks to further support, the app receives stable organic traffic.

Iryna Kuts

Co-Founder

5.0

We worked with several agencies, but only here did we get really high-quality ASO. The team did a deep analysis of competitors, updated the design of the screens, wrote envelope descriptions and provided analytics support. After the update, the conversion from the page to the installation increased noticeably.

Igor Nesterenko

Mobile Marketing Manager

4.0

We ordered ASO as part of a comprehensive promotion. The team updated the graphic materials through professional design and prepared SEO-oriented content. Together with constant support, we managed to increase visibility and increase organic traffic by almost half.

Kateryna R.

Marketing Director

5.0

We had a good app but a weak Store page. After ASO, the team updated all the visuals with high-quality design, adapted the texts to the keywords, and provided support for the changes. The conversion to install finally started to grow steadily.

Alexey Chornyi

Founder

5.0

We did ASO to increase organic installs. The team updated the entire visual part — from the icon to the preview — through a stylish design, optimized keywords, and checked the positions weekly during support. As a result, both traffic and user quality improved.

Dmitry Gerasimov

Product Owner

4.0

We needed a breakthrough in organic. After ASO, the team optimized keywords, redesigned visuals through strong design, and provided support to monitor results. Within two weeks, we saw a steady increase in installs without increasing advertising budgets.

Maria L.

Growth Manager

5.0

Our niche is very competitive, so we ordered professional ASO. The team did a deep analysis, updated descriptions, tags, visuals through high-quality design, and adjusted keywords throughout the entire support. Thanks to this, the app began to appear in the top of important search queries.

Artem Kovach

Optimization for a competitive niche

5.0

We received comprehensive ASO: updated visuals through professional design, optimized texts, correctly selected keywords, and full analytical support. The results were a significant increase in visibility, conversion, and organic traffic. We are satisfied with the cooperation.

Yulia Myronenko

COO