Mobile App Advertising on Google Play

Advertising your mobile apps on Google Play helps you get installs quickly and engage relevant users.

About the service

Comprehensive advertising setup for massive growth of your Google Play app.

32 %

CPI decrease

250 %

new audiences

We analyze the audience, shape semantics, create creatives, launch campaigns, optimize budgets, and ensure stable results.

Challenges

Challenges we solve

High installation price

We optimize keywords, test strategies, and improve your app page to reduce the cost of each install.

Low traffic efficiency

We analyze audiences, remove low-quality sources, and set up precise targeting.

Poor app page conversion

We provide recommendations for descriptions, visuals, and structure that significantly increase install conversion.

Get in touch

What we offer

We study competitors, key queries, and potential user segments.

Niche and audience analysis

We provide clear recommendations on descriptions, screenshots, visuals, and structure to increase conversion.

Google Play Page Optimization

We configure formats, audiences, keywords, bids, and conversion events.

Creating and launching advertising campaigns

We test creatives, keywords, budgets, and segments to achieve stable results.

A/B testing and optimization

We show all the dynamics, CTR, CPI, number of installations and traffic quality.

Analytics and reporting

Process

How will we move

#1

Research and analysis

We study your application, market, competitors, semantics, and user behavior.

Results:

Semantics Competitors Audience
#2

App page optimization

We prepare recommendations on visuals, structure, descriptions, and keywords to increase conversion.

Results:

Screenshots Texts Design
#3

Launching advertising campaigns

We set up audiences, formats, keywords, events, and bids. Then we launch the ad.

Results:

Keys Rates Segments
#4

Testing

We conduct A/B tests of creatives, segments, and strategies. We draw conclusions for further optimization of advertising.

Results:

Tests Creatives Hypotheses
#5

Optimization and scaling

We filter out low-quality traffic, reduce CPI, and increase the number of targeted installs.

Results:

Filtering Improving advertising quality
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About services

Google Play advertising that drives quality installs.

Mobile app advertising on Google Play helps you get more relevant users and lower your CPI. We combine deep analytics with expertise in #Google Ads, #SMM, #SEO, #UI/UX design, #content management, and #testing to help your app grow sustainably and get more installs.

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Поширені запитання

FAQ

What does advertising an app on Google Play provide?

Answer

It's an opportunity to get quality leads from search, recommendations, and relevant audiences. Advertising helps expand reach, lower CPI, and scale growth.

Does the app page need optimization?

Answer

Yes. Page conversion directly impacts install cost. We make recommendations for screenshots, descriptions, and visuals to improve results.

How long does it take to see the effect?

Answer

The first changes are visible a few days after launch — the number of installations increases, new dynamics appear. Full optimization takes 2–4 weeks.

Can it be combined with other types of advertising?

Answer

Yes, advertising on Google Play works great together with Google Ads, SMM, and other channels, reinforcing each other's results.

Why is it important to test creatives?

Answer

Different audiences respond to different visuals and text. A/B testing helps you find the most effective variations and get more installs for the same budget.

What budget is needed to get started?

Answer

We create a budget individually, but we recommend having enough funds for tests to collect statistics faster and reduce CPI.

What data is needed to get started?

Answer

Access to Google Play Console, analytics, and information about your app's goals. This is enough for us to start optimizing.

Does it matter if it's a new app or an existing one?

Answer

No. We work with both new applications and those that already have a history. We develop an individual approach.

Can the CPI be lowered?

Answer

Yes. By optimizing keywords, audiences, bids, and creatives, CPI can be significantly reduced.

What kind of reporting do you provide?

Answer

Weekly and monthly detailed reports with analytics, changes, recommendations, and an explanation of what impacted results.

Get in touch

Reviews

our
clients

5.0

More than 321+ reviews rated 5.0 for speed, quality, and price

All reviews

5.0

We ordered mobile app advertising on Google Play because independent attempts did not bring stable installs. The team conducted a detailed audit, selected key queries, prepared creatives, and undertook constant optimization support. In the first week, we were in the top in several key categories and received a significant increase in new users.

Roman Kushnir

Founder

4.0

We work with a mobile EdTech app and turned to Google Play advertising to reduce the cost of installation. The team optimized the campaigns, selected relevant keywords, and redesigned promotional materials. Thanks to constant support, we were able to reduce CPI by 37%.

Iryna Solovey

Product Marketing

5.0

We needed scale, so we ordered mobile app advertising on Google Play. Specialists developed a strategy, tested different ad formats, prepared promos through a lightweight design, and provided campaign support. Installs began to grow in the first days, and the cost of installation decreased.

Andrii R.

CEO

5.0

We launched advertising on Google Play because we wanted to get more quality users. The team selected the right keywords, optimized the campaigns, and helped with technical aspects through support. In addition, they prepared beautiful design posters for the app page. Applications and installs became better.

Olga Miroshnychenko

Marketing director

4.0

We received not just advertising on Google Play, but a full-fledged complex: an audit, creative preparation, an updated app page design, and constant campaign support. Thanks to this, we were able to stabilize traffic and increase conversion to installs.

Viktoria D.

Growth Manager

5.0

We ordered mobile app advertising on Google Play and were pleasantly surprised by the results. The team optimized bids, tested different ad formats, and prepared improved design of promotional materials. Plus, the entire launch and optimization was under control thanks to quality support.

Yevhen Sydorenko

Startup owner

5.0

We needed to set up Google Play ads for a new country. The team selected local keywords, created a customized page design, and provided ongoing support, including analytics and daily bid updates. As a result, we got exactly the users we were looking for.

Google Play Apps 7

Mobile App Manager

4.0

We ordered advertising for a mobile app on Google Play because we needed to scale. Specialists optimized campaigns, tested several advertising formats, and took on full support. Additionally, the team updated the design of the videos to meet Google's requirements. Installs are growing steadily.

Google Play Apps 8

Digital Lead

5.0

After launching ads on Google Play, we saw that the campaigns were not working perfectly. The team conducted an audit, updated key groups, made new creatives through professional design, and also provided technical support. After just three days, the CPI dropped to a comfortable level.

Oleg N.

CTO

5.0

We ordered mobile app advertising on Google Play to get more installs at a lower price. The team redesigned the structure, selected keywords, optimized bids, redesigned the app page, and provided support throughout the process. The result exceeded our expectations.

Alina Romanyuk

Marketing Manager