SEO promotion: why it is the basis of online business
SEO (Search Engine Optimization) is a set of actions aimed at increasing the site's position in search engines. If it's simpler, then SEO helps to ensure that your business is found by those people who are already looking for your product or service. Unlike regular advertising, SEO works on a long-term basis and gives a stable result.
Why SEO is important for business
Today the competition on the Internet is enormous. In almost any niche, there are hundreds or even thousands of sites. If your site is on page 5-10 of Google, it is actually "invisible". According to statistics, more than 70% of clicks are received by sites from the first page, and the first three positions occupy the lion's share of traffic.
SEO enables:
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Be visible. Your business appears where customers are looking.
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Attract quality traffic. These are people who are already ready to buy.
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Save budget. Unlike paid advertising, SEO continues to work even without daily expenses.
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Build trust. Users trust organic results more than ads.
Stages of SEO promotion
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Site audit. We analyze the technical condition of the resource, download speed, mobile adaptation, presence of errors.
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Collection of semantics. We define keywords by which customers search for your product. It can be a thousand or more requests.
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Internal optimization. We set up the correct site structure, headings, texts, meta tags, navigation.
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Content marketing. We create articles, blogs, product descriptions that respond to user requests.
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External promotion. Placement of quality links from authoritative sites, work with PR, social signals.
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Analytics and improvement. Constant monitoring of positions and traffic, making changes to improve results.
Typical problems solved by SEO
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The site is there, but there are no customers. The reason is the lack of visibility in search.
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Lots of traffic, but few applications. SEO helps attract exactly the target audience.
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An outdated site. Optimization gives it new life and competitiveness.
Business benefits
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Stable sales growth without daily advertising costs.
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Increasing trust in the brand.
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A tangible advantage over competitors.
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Expansion of audience thanks to organic traffic.
SEO is a strategy that has been working for years. Investments made today bring results tomorrow, the day after tomorrow and even after several years.