Branding for the company

Branding is not just a logo or a color scheme. This is a system of values, associations and impressions that are formed in customers when interacting with your company. A strong brand can distinguish a business from competitors, make it recognizable and create an emotional connection with customers.

Why branding is important

• Competition is huge. Similar goods and services are sold by hundreds of companies. But the one who built a strong image will win.

• Customers pay for trust. A brand is associated with quality and reliability, so people are willing to pay more.

• Branding builds loyalty. If a customer has positive associations, he will return again and again.

What does branding include

1. Identity. Logo, colors, fonts, graphics.

2. Corporate style. Business cards, forms, presentations, packaging.

3. Tone of communication. How the company communicates with customers in advertising, social networks, on the website.

4. Positioning. A clear answer to the question: "Why should the client choose you?"

How we work on branding

• We analyze the market and competitors.

• We create a concept and brand strategy.

• Developing a visual style.

• Testing customer perception.

• We are forming a brand book — a complete set of rules and examples of style use.

Branding results

• Business becomes recognizable.

• Clients feel trust.

• The company looks modern and professional.

• The brand begins to "sell" even without additional advertising.

Branding is the foundation on which the entire marketing of the company is built.